It is increasingly common for businesses to have a professional blog to provide new and relevant content to readers. Blogs can also serve as an important and valuable part of a company’s larger digital marketing campaign. However, with so many business blogs available these days, creating a successful blog is also becoming more difficult due to the wide range of competition.
That’s why if you want to generate interest in your business blog, you need to make sure you have the following three basics:
- High quality, well written material.
- Clear and easy to follow company website
- Innovative user experience to gain further engagement.
- Optimising your content.
Of course to create a truly successful business blog, it is not enough to just provide the bare minimum. However at the same time, without these three fundamental qualities no matter how original or exciting the other aspects of your blog might you’re your company’s blog will ultimately be unsuccessful if it lacks strong informative writing, straightforward organisation, and an optimal website user experience.
Convinced of the importance of these three qualities but not sure how to achieve them? Read on for some tips to help you master these three essential components of digital marketing for your business blog!
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The Content
The content you are offering may include multimedia sources, such as images, music, videos, or even links to other sites. All of these features need to be of high quality but for the most part, the content you need to focus on improving is the text of your blog.
The first step to better writing for your blog is a clear sense of purpose, topic, and audience. If you want to write a blog post that convinces or informs your reader of something, you need to know what you are writing about and why!
If you are having trouble brainstorming great content for your blog, there are a lot of resources you can use to help you get inspired. Try browsing a site like Quora or Answer The Public to check out what questions people want to be answered? Once you have settled on a topic and started drafting posts, you can improve your writing in a number of different ways.
Need help with grammar and writing mechanics? Try running your blog content through a grammar and spellcheck app like Grammarly, a program that can also help you make sure you avoid accidentally plagiarising another source by checking to ensure you don’t have any duplicate content. There is also a number of other textanalysis apps for you to explore, including Hemingway App, that focus on enhancing readability.
The more time you spend on the various phases of brainstorming, writing, revising, and polishing your blog posts, the better your writing will be and in turn the better your blog will be!
When creating a company blog, you need to focus on creating something that will be a valuable resource to your readers/consumers. It needs to be informative, entertaining and maybe even a little comedic. Humorous content is usually the gear that goes viral. Blogs have a special ability to supply refreshing material on a constant and consistent basis. They contribute to conversations across the web, all the while earning links and listings from different blogs, including blog directories.
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The Organisation
In addition to strong, well written text the organisation of your site is another essential feature of an effective business blog. An organised blog needs to include an easy to use website with straightforward navigation and well placed content and visuals.
You don’t want people who visit your business blog to be overwhelmed by a great deal of content that is not listed in any particular order. When it comes to digital marketing on your blog, an editorial calendar is an ideal tool to help you schedule and manage your plans for the different components of your blog. Editorial calendars can help you keep everything in order and up to date.
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The User Experience
In addition to content and organisation, a positive and informative overall user experience is a critical feature of a successful business blog. One of the major steps to enhance the user experience is by focusing on optimisation in your web development.
You’ll want to create content that’s informative and encourages viral sharing. As mentioned above, comedic relief is one important way to do this. Humor can offer a leverage that engages consumers and encourages them to share your content with their friends. Bloggers and webmasters who come across your work will often share through links.
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Optimisation
Optimisation to build a better user experience for your blog can take a number of different forms. Search Engine Optimisation or SEO, is an important part of an effective blog among other purposes, SEO can improve your blog’s ranking on search engines to make it easier for visitors to find your website. Also sharing through your social media platforms for engagement, while a broad amount of your target audiences use socal media.
The use of carefully researched SEO keywords can substantially improve web traffic to your blog, helping your digital marketing strategy to succeed in the process by drawing more attention and driving more visitors to your company’s site. It is particularly important to include strong keywords in title tags on your blog because title tags can have a significant influence on search rankings.
Along with SEO, other crucial types of optimisation for a business blog include: ensuring that any links on your blog are functioning correctly and optimising images by choosing highquality graphics.
It is also increasingly important for companies to optimise their websites by creating a mobile friendly version so that users can access the company’s website and blogs from their phones or other devices.
Of course, if you want to ensure that your business blog will be a success, there are many other steps you will need to take to develop a high quality blog for your company. Nevertheless the four basic components discussed here being content, organisation and user experience are the major essentials that you need to include in your business blog if you want your digital marketing strategy to be a success. Contact us today for a free quote!
