In our “Why Use Pay Per Click Advertising and Marketing Strategies?” post, we discussed a few of the reasons you might want to try using pay per click advertising for your business. Now that you know the basics of PPC usage and its purposes, we’ll share a couple of tips for how you can get started with a pay per click advertising campaign of your own. The guidelines below will help you implement a digital marketing strategy to set yourself up for success!
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Put together a budget.
Especially if you are new to the world of pay per click advertising campaigns, you may not realise how important it is to set aside a specific budget for the advertising costs. However without a PPC budget, it will be very easy for you to inadvertently overspend. The very first thing you need to do is to decide exactly how much money you are willing to put aside for your PPC campaign. Advertising campaign costs do vary considerably based on the specific market you are working within. If you are part of a highly competitive market, the costs of pay per click advertising will be significantly higher than they would be in a less competitive market, this is because you will need to place a higher “bid” to beat out your competitors for good rankings.
When you assemble your PPC advertising campaign budget, in addition to the level of competition in your market, make sure you also consider the probable return rates for your investment as well as your current marketing budget. You can use your records of previous spending on marketing to help you figure out how much you typically spend on marketing for products in order to put together an accurate estimate of the expenses for your PPC campaign.
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Select your search engine.
Once you have made sure that you have enough funds to start a PPC campaign in the first place, your next step will be to figure out which search engine you want to use. Google is the most popular search engine, so if you want to maximise the visibility of your advertising campaign, Google would probably be your first choice as a search engine that will produce interest in your PPC offer. Google also offers its own Google AdWords campaign tools to help you monitor the results of your pay per click advertising campaign. It is quick and easy to create an account with Google AdWords and they provide a lot of assistance to get your campaign started.
Google is not the only search engine that offers a pay per click advertising campaign, however. One of the other most popular search engines is Yahoo!, which enables you to create a Yahoo! Sponsored Search account for your PPC campaign. Bing is another search engine you can use for a PPC campaign, through its Bing Ads service in conjunction with Microsoft.
Make sure you research each option to ensure that you choose the platform that is best suited to your company and its unique needs.
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Write your advertisements.
Once you have set aside your budget and selected your search engine, you are ready to start writing ads for your PPC campaign. Some of the most important qualities of an effective pay per click ad are as follows: your ad should be concise, informative, and persuasive.
If you want users to take the time to read your ad, you need to make sure that your pay per click ads are concise. Users will not want to take the time to read an excessively long ad, let alone to click on one. That being said, you will also need to balance the length of your ad with the amount of information it includes. A listing that lacks critical details will not give consumers the specifics that they need to reach your website. To ensure that your PPC ad contains the proper amount of details, pay attention to the format of a PPC ad along with your link, there will be a brief heading
Furthermore for obvious reasons, the ads in your PPC campaign also need to be persuasive. If you’re feeling stuck, you might practice asking yourself, “What could I say to help convince my reader to click on a link to my business website?” If you are collaborating with a professional PPC manager, the manager will be able to offer you a number of valuable, tried and tested insights about how to write the perfect ad for your company.
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Track your results.
One of the best parts of pay per click advertising campaigns is the fact that they offer you the ability to easily track the outcome of each marketing strategy. This means that you can experiment with different approaches to advertising and directly measure the success of each. Over time, you will discover that certain keywords generate significantly less interest than others, and you will be able to remove the ineffective phrases from your advertisements. With the help of other web tools, you will also be able to find out how users typically arrive at your site, how much time they spend on your site, and even which page they visit the most. You will then be able to use all of this data to adjust your pay per click ads in order to boost traffic to your website.
Another major benefit of tracking the results of your pay per click advertising campaign is the ability to draw in a more interested consumer base. When a person reaches your website via a PPC ad, it means that he or she clicked on the sponsored link suggesting that the user already has some level of interest in your ad. When users end up on your website because they’re drawn in due to an interest in your products, you will be more likely to have visitors who will become customers. In this sense, you can use pay per click advertising to attract a group of users who are more likely to become consumers of your products.
Similarly, you can track the results of your pay per click advertising to determine the geographical locations where your ads are generating the most interest. These are only a few of the many different ways that pay per click advertising can help you draw more relevant traffic and improve your rate of sales.
Mastering pay per click advertising campaigns is certainly not a process that you can complete overnight, but if you are willing to put in the time and effort to arrange a solid PPC ad campaign starting with the first steps listed above, you will put yourself on the right track to a more effective digital marketing strategy for your company. Better marketing through PPC ads can lead to improved search engine rankings, more customers, higher sales rates, greater revenue, and increased success for your company overall, so it is worth taking some time to do it right!
We at Vivere Marketing are Google Premier Partners, which indicates we’re up to date with the latest digital marketing strategies, especially PPC. Contact us today for free quote!
